Limiting availability of Android 3.0 code and apparent tightening of Android smartphone standards means that Google finally gets it about the platform
I’ve argued before that Android’s fragmentation, encouraged by its open source model, was a mistake. Google should drive the platform forward and ride herd on those who use it in their devices. If it wants to make the OS available free to stmulate adoption, fine. But don’t let that approach devolve into the kind of crappy results that many device makers are so clueless (or eager — take your pick) to deliver.
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So far, Google’s been lucky in that the fragmentation has been largely in cosmetic UI areas, which doesn’t affect most Android apps and only annoys customers when they switch to a new device. The fragmentation of Android OS versions across devices is driving many Android developers away, as are fears over a fractured set of app stores. Along these lines, Google has to break the carriers’ update monopoly, as Apple did, so all Android devices can be on the same OS page.
It is true that HTC’s Eris brought some useful additions to the stock Android UI, serving as a model for future improvements. But the HTC example is the exception, and Google’s apparent new policy would allow such enhancements if Google judges them to be so.
More to the point is what the tablet makers such as ViewSonic, Dell, and Samsung did with their first Android tablets. Their half-baked products showed how comfortable they are soiling the Android platform. For them, Android is just another OS to throw on hardware designed for something else in a cynical attempt to capture a market wave. The consistently low sales should provide a clue that users aren’t buying the junk. But do they blame the hardware makers or Google? When so many Android devices are junk, it’ll be Google whose reputation suffers.
Let’s not forget Google’s competition, and why Google can’t patiently teach these companies about user experience: Apple, a company that knows how to nurture, defend, and evangelize a platform. Let’s also not forget the fate of Microsoft and Nokia, who let their Windows Mobile and Symbian OSes fragment into oblivion. And let’s remember that the one company that knows how the vanilla-PC game is played, Hewlett-Packard, has decided to move away from the plain-vanilla Windows OS and stake its future on its own platform, WebOS, for both PCs and mobile devices. In that world, a fragmented, confused, soiled Android platform would have no market at all.
If Google finally understands that Android is a platform to be nurtured and defended, it has a chance of remaining a strong presence in the mobile market for more than a few faddish years. If not, it’s just throwing its baby into the woods, where it will find cruel exploitation, not nurturing or defense.