Monthly Archives: January 2011

Microsoft

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mcitp certification, MCITP Training, MCSE Certification, MCSE Training, Microsoft, Windows 7

How Can Android Tablets Succeed?

Is there a single key to Android tablets’ future success? It’s a quesiton many of us have been asking lately. We’re not unfamiliar with the contenders: Here at PCMag we’ve spent a fair amount of time with the Apple iPad (this author owns one) and an increasing amount of time with a variety of shipping and pre-production Android-based tablets (the Samsung Galaxy Tab is a frequent guest here and we saw numerous devices at CES 2011). What we’ve seen, thus far, offers few concrete answers.

Android tablets run a variety of OS flavors: we’ve seen Froyo (Android 2.2), and a handful with Gingerbread (Android 2.3) on board. Honeycomb, the 3.0 version of the OS, which features a redesigned, tablet-friendly interface, is months away. While the Apple iPad continues to dominate the tablet landscape, some here believe that Android can’t make serious inroads in the tablet space—and take a bit of that Apple iPad pie—without this new OS. Interestingly, developers feel otherwise.

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In an IDC survey of over 1,500 developers, price was listed as the most important factor in Android tablets’ future success. Honeycomb came in at a distant fourth. Also noted as highly important to Android’s triumph was “defragmentation” of the platform. As we often note in our Android tablet and mobile-phone reviews, there’s rarely consistency in which version of Android that OEMs will choose, and upgrade cycles are spotty at best. On the other hand, how many consumers notice whether their handset has Android 2.0, 2.2, or 2.3?

Instead of relying on the opinions of developers or our guesses at what consumers think, we decided to ask them. Below and through this link is a survey that asks many of the same questions the IDC put to developers. However this time we’re opening it up to all of you—those who may be in the market for one of the many Android tablets heading to market this Winter and Spring.

Understanding the Poll

We want to understand what you think will make Android tablets more attractive as a consumer purchase option.

Better Hardware: As Apple has proven, design and creature comforts matter. Things like the wrong case or too many buttons can be a turnoff.

Honeycomb OS: Android 3.0 will not only work better on tablets, some say it’s designed exclusively for slate-style devices.

New Apps: The iPad has access to over 300,000 apps, of which more than 60,000 are designed specifically for the iPad. Android has only a handful of tablet-designed applications.

New App Stores: It seems like every company that builds an Android Tablet makes its own App Store. Is this variety what consumers want?

OEM Platform Adoption: Exactly one company makes iPads, but the number of Android tablet manufacturers grows by the day. Is this a sign of success? Does it make Android tablets more attractive?

Minimized Fragmentation: When Apple upgrades its iOS mobile platform, virtually every product running it gets the update at almost the same time. No one is rolling out a different iPad with a different version of the OS. Android devices often arrive with older versions of the OS, or they’re slow to upgrade. If all Android tablets upgrade in lockstep, will that make the difference between success and failure?

Price: Some think the iPad, which ranges in price from $499 to $829 (depending on storage and connectivity options) is too expensive. We’ve seen Android tablets for as little as $199. Is anyone buying them? Does price matter that much, or are the other factors above more important?

Vote below and we’ll follow up shortly with poll results.

Microsoft, Windows 7

Microsoft Phone 7 Is Dead in the Water

So, according to many reports, Microsoft’s Windows Phone 7 is beginning to lag in sales already, and it’s doubtful the company will sustain the thing if it continues to fall behind the leaders.

I haven’t even seen one of these phones, but people who have seen one tell me that it’s actually a very nice device. The problem it seems to have is that it’s the odd man out in a two man race. It’s number three, or maybe four, or maybe five.

To fix this, Microsoft should bite the bullet and embrace Linux and should even take the Android OS, which is Open Source, and simply use it with various modifications.

Microsoft, like many other big commercial software companies, is scared to death of Open Source just because of the possibility that one of the many Open Source licenses will thrust everything the company does into the open source stew pot. They think that suddenly, because of some error in distribution or usage, Word, for example, could become Open Source. Microsoft is scared to death this will happen.

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At least, that’s what I assume because there is no other rationale for the refusal to use Open Source to benefit the company. After all, Microsoft is notorious for lifting ideas and designs from other vendors and putting them in its products. The company loses lawsuits over this practice. But here we have a huge cache of wide open products and source code and Microsoft stays away like a bear confronted by a skunk.

You’d think Microsoft would have completely raided and exploited the Open Source scene by now, but no.

I’m actually shocked that more MSFT shareholders haven’t made a fuss about this. Why spend all that R&D and marketing money to develop and sell Phone 7 when people are buying Androids phones at an alarming rate.

The Seattle Post-Intelligencer made this observation: “A month ago, Microsoft said 1.5 million Windows Phones had shipped in the first six weeks—from the Oct. 21 Europe-Asia launch until around Dec. 2. That means from then until the end of December, just about 500,000 more Windows Phones were shipped.”

And as Preston Gralla from Computerworld points out, this is shipped to stores, not people. Compare this to the 300,000 Android phones activated daily!

The fact is Microsoft is zigging when it should be zagging. It needs to open a new division that has nothing to do with the rest of the company, so Open Source code can’t come into contact with its commercial code. Here it can evolve an Open Source and Linux policy with products for sale and support services. The company needs to get back to an even footing with Google in the phone and, soon, the pad business. It may not catch up with Apple insofar as innovation is concerned, but it can’t afford to languish and constantly be humiliated by seemingly pointless and dead-end rollouts.

It will be a huge embarrassment for the company to pull the plug on Windows Phone 7, but that’s the direction this is headed. I’m sure there have been a lot of meetings about this with a lot of shouting and bogus excuses for yet another failure. Plus, all of this is right on the heels of a ridiculous flop called the Microsoft Kin phone.

Microsoft should swallow its pride and look at Linux and Android. That decision can’t be any more humiliating that what it has already been doing. In fact, it may be seen as a stroke of genius.

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Windows 7 Family Pack Makes a Comeback

Microsoft on Sunday resurrected the Windows 7 Family Pack. For $149.99, the bundle provides upgrade licenses to Windows 7 Home Premium for up to three devices.

To upgrade, however, the computers must already be running on either Windows Vista or XP systems and they must be capable of handling Windows 7.

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At the full list price, buying the Family Pack will cost users about $180 less than it would to buy separate licenses for three computers. It’s available in the Microsoft online store and at participating retailers. Amazon.com sells the bundle for a little bit cheaper than most at $139.99. Microsoft didn’t indicate a specific end date for the sale of the pack and just said it was available “while supplies last.”

After Oct. 22 – the one-year anniversary of the Windows 7 launch – the family pack option will be offered in Canada, the U.K., Germany, France, Australia and other international markets.

The upgrade includes a few new features. Users will be able to utilize the tools that are a part of Windows Live Essential 2011. Programs including Windows Live Photo Gallery, Movie Maker, Messenger, Mail, Family Safety, and Writer on Live Essentials will allow users to share and manage content. Also, the addition of Windows Live Mesh keeps content connected across different devices and via the Web.

The Family Pack was previously available last fall, from the end of October through December.

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Netflix Releases Windows Phone 7 App, Canadian Xbox Streaming

Netflix announced Monday that subscribers in Canada can now stream content via the Xbox 360, while U.S. and Canadian users can access content on their Windows Phone 7 devices.

Users in Canada can now access Netflix’s “Watch Instantly” library via the Microsoft Xbox 360, provided you have a Netflix membership, a broadband Internet connection, and an Xbox Live Gold subscription.


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“All Netflix members will be able to search for TV shows and movies from their Xbox 360, making it even easier to find something to watch,” Netflix said in a blog post.

Users in the Canada and the U.S., meanwhile, will be able stream Netflix content on their Windows Phone 7 devices. A free app is available now in the Marketplace Video Store. Windows Phone 7 debuts in the U.S. on Nov. 8 with the Samsung Focus.

Netflix arrived in Canada in late September with a $7.99 per month, streaming-only option. During a recent earnings call, Netflix chief executive Reed Hastings said the company was also considering a streaming-only option for the U.S. later this year.

Xbox 360 owners in the U.S. have had the ability to stream Netflix content since fall 2008. Netflix streaming has since extended to the Sony PlayStation and Nintendo Wii, as well as Apple TV and iOS devices.

On Monday, Microsoft started rolling out the fall dashboard update for Xbox 360 users, which includes Netflix search, Microsoft said in a blog post. “Experience a streamlined search function making it much easier to find the movies and TV shows you want to watch,” the company said.

Microsoft

Ask the Certified Exams Expert

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The 70-620 Exam question and answer

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QUESTION 1
You work as the desktop support technician at ActualKey.com. The ActualKey.com network consists of a single Active Directory domain named ActualKey.com. The new ActualKey.com directive states that all departments in ActualKey.com should install Microsoft Windows Vista Business Edition on their respective workstations. You have been assigned to the Research department. To this end you are tasked with the responsibility to install Microsoft Windows Vista Business Edition on the Research Department’s workstations. Following is a list of the workstation specifications as at present in the research department: 1.2 GHz processor.256 MB of RAM.10 GB hard drive.SVGA video card.Integrated sound card.10/100 integrated network adapter. These computers are not ready to have Microsoft Windows Vista Business Edition installed. They lack certain minimum hardware requirements. You now need to identify these and upgrade the workstations accordingly so as to comply with the new ActualKey.com directive. Which two of the following options need to be done to bring the workstations up to the minimum hardware requirements?

A. You should upgrade the processor.
B. You should upgrade the RAM.
C. You should upgrade the video card.
D. You should upgrade the hard drive.
E. You should upgrade the network adapter.

Answer: B,D

Explanation:
You must have at least 512 MB of RAM and a minimum 20 GB hard drive with 15 GB of free space to successfully install Windows Vista.


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QUESTION 2
You work as the desktop support technician at ActualKey.com. The ActualKey.com network consists of a single Active Directory domain named ActualKey.com. The new ActualKey.com directive states that all departments in ActualKey.com should install Microsoft Windows Vista Business Edition on their respective workstations. You have been assigned to the Research department. However, there is another company policy that states that all new installations and upgrades should be done on test computers prior to mass deployment. The Research department has a test computer named ActualKey-WS620. Following are the ActualKey-WS620 specifications: Drive C (system drive) has 10 gigabytes (GB) of free space.Drive D (programs drive) has 40 GB of free space.Two memory slots exist, but only one is occupied with a 512 megabyte (MB) memory stick.One 1.5 gigahertz (GHz) 32-bit processor is installed. To comply with the company policy and follow the new directive you plan to install Microsoft Windows Vista Business on ActualKey-WS620. Which change to the hardware configuration should you do so that the computer can run Windows Vista Business?

A. You should install Windows Vista on Drive D.
B. You should free up space on Drive C.
C. You should add more memory to the computer.
D. You should add a faster processor to the computer.

Answer: B

Explanation:
Operating systems must be installed on the system drive. In this scenario, the system drive on ActualKey-WS620 has only 10 GB of free space. Therefore you should free up space on Drive
C because Windows Vista requires 15 GB of free space for installation purposes.

QUESTION 3
You work as the Desktop support technician at ActualKey.com. You have been instructed to deploy Microsoft Windows Vista operating system on all the ActualKey.com client computers.
ActualKey.com is planning to deploy two sites: a primary and a secondary site. You want to carry out your duty by using the System Management Server (SMS) 2003 operating system deployment (OSD) Feature Pack. Consequently you need to install the SMS 2003 OSD Feature Pack and therefore you need to take you first action. What should you do?

A. SMS 2003 should be installed on the primary site server.
B. SMS 2003 should be installed on the secondary site server.
C. Windows Deployment Service (WDS) should be installed on the primary site server.
D. Business Desktop Deployment (BDD) 2007 should be installed on the primary site server.

Answer: A

Explanation:
Installing SMS 2003 on the primary site server will enable you to install SMS 2003 OSD Feature Pack . The System Management Server (SMS) 2003 operating system deployment (OSD)
Feature Pack can be used to create a custom image to deploy Windows Vista operating system on the target computers.

QUESTION 4
You work as the Desktop support technician at ActualKey.com. The ActualKey.com network consists of a single Active Directory domain named ActualKey.com. You have been instructed to deploy the Microsoft Windows Vista operating system on all the ActualKey.com client computers. You plan to make use of System Management Server (SMS) 2003 on a primary site server. You then use System Management Server (SMS) 2003 operating system deployment (OSD) Feature Pack to create a custom Windows Vista image. You need to deploy the Windows Vista image on the ActualKey.com client computers. The ActualKey.com client computers are currently using a mix of 32- and 64-bit processors. This means that you will need to take certain steps prior to deploying the image to the client computers. Which two steps should you take?

A. Check the size of the deployment logs.
B. Identify the differences in 32-bit and 64-bit deployment.
C. Verify that SMS 2003 OSD Feature Pack is installed on the client computer.
D. Verify that the ActualKey.com computers have the appropriate system resources.
E. Verify that the Windows Deployment Service (WDS) is installed on the ActualKey.com client computer.

Answer: B,D

Explanation:
The ZTIvalidate.wsf file is used to determine that the target computer has the available resources required to deploy Windows operating system. Prior to deploying an SMS 2003 OSD Feature Pack on a target computer, you should verify that the computer has the appropriate system resources. You should also identify the differences in 64-bit and 32-bit deployment. BDD 2007 only supports only EM64T-enabled processors and the AMD 64 type processors.

Microsoft, Windows 7

Microsoft Unveils Windows Phone 7 Lineup with AT&T, T-Mobile

Microsoft officially unveiled its Windows Phone 7 mobile operating system Monday, announcing that it will be available on a total of five devices in the U.S.

Windows Phone 7 handsets from AT&T and T-Mobile will begin shipping in November, while devices from Sprint and Verizon will be available next year. All the devices announced Monday will run a Qualcomm Snapdragon processor, Microsoft said.

At a New York launch event, Microsoft chief executive characterized Windows Phone 7 as a means to keep in touch but not be tied to your phone 24-7. “Get in, out, and back to life,” Ballmer said. The experience should be “delightful.”

AT&T will support three Windows Phone 7 devices—the HTC Surround, the Samsung Focus, and the LG Quantum.

The HTC Surround includes a 3.8-inch touch screen, and is the first smartphone to include integrated Dolby Mobile and SRS surround sound speakers, AT&T said. It has 16GB on onboard storage, a kickstand on the back, and a 5-megapixel camera. It is the “perfect device for media and gaming enthusiasts,” Ralph de la Vega, president and CEO of AT&T Mobility and Consumer Markets, said at the event.

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The LG Quantum (above) has a slide-out QWERTY keyboard, a 3.5-inch screen, and 16GB of onboard storage. It also includes a pre-loaded app called Play To, which allows users to wirelessly stream videos, music, and pictures from the phone to DLNA-enabled TV, stereo, Windows 7 PCs, and other consumer electronics devices.
Samsung Focus with Windows Phone 7

Finally, the Samsung Focus (right) will be the thinnest Windows Phone at 9.9mm. Its Super AMOLED touch screen will make the Focus the “best-looking screen on any Windows Phone,” de la Vega said. It also includes a 5-megapixel camera and 8GB of onboard storage.

AT&T Windows Phones will also include a U-verse app that allows users to download and watch TV shows on their devices, de la Vega said. The app has been an entertainment option on AT&T phones since earlier this year, but it will now be available on all Windows Phone 7 devices for a monthly fee. It will also work on Xbox 360.

The Samsung Focus will debut on Nov. 8; the Quantum and Surround will be available “for the holidays.” All AT&T phones will be sold in AT&T stores and online for $199.99 with a two-year contract.

T-Mobile, meanwhile, will release the HTC HD7 and the Dell Venue Pro.

The HTC HD7 includes a 4.3-inch, 800-by-480 LCD screen on the front and a kickstand on the back. The Venue Pro also looks big: it has a 4.1-inch screen and 5.1-megapixel camera.

In all, Microsoft announced nine Windows Phone 7 phones on Monday, the remainder of which will be available in Canada, Mexico, the U.K., Germany, France, Spain, Italy, Singapore, and Australia. It will debut in some European markets on Oct. 21.

Electronics Arts also announced the first wave of games coming to Windows Phone 7, including “Need for Speed Undercover,” “Tetris,” and “The Sims 3.” All EA games for Windows Phones will be Xbox Live-enabled.

The Windows Phone 7 interface, meanwhile, includes tiles on the home screen for People, Music and video, Photos, Games and Office. Facebook photos, music and contacts are pulled into the phone and distributed across Hubs. It also brings together many Microsoft products, like Xbox, Zune, Office, and Bing. Copy and paste functionality will be available as an update in early 2011, Microsoft said Monday.

For more details, see PCMag’s full hands on and slideshows of the HTC Surround, the LG Quantum, Samsung Focus, HTC HD7, and Dell Venue Pro.

Microsoft, Windows 7

Microsoft Fixes 13 Vulnerabilities in Windows, Office

Microsoft has released nine security bulletins, four of which include a maximum rating of critical, addressing a total of 13 vulnerabilities.

Several of these are serious, but there are important mitigating factors on them, and users of the most recent products (especially Windows 7 and Office 2010) are least affected.

Among the four critical bugs is vulnerability in a print spooler service that could allow remote code execution. Microsoft said that this vulnerability is already being exploited in the wild, but there are some important mitigating factors. If a system has the print spooler shared over an RPC interface—not the default configuration—then a remote attacker can execute remote code with a malicious print request. The attacker has to be able to access the share, which means the attacker almost certainly has to be on the local network. The flaw is rated critical for Windows XP and important for all other Windows versions.

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The second vulnerability affects the MPEG-4 codec. Most Windows versions are affected by this vulnerability, which allows an attacker to take control of a system and either open a malicious MPEG-4 media file or receive a stream with the malicious content. Windows 7, Windows Server 2008 R2, and Itanium systems (both of them) are not affected. Microsoft also said that actual code execution would be unlikely on Windows Vista due to additional heap mitigations in that system.

Microsoft also pointed to a unicode scripts vulnerability. This is an unusual vulnerability in that it affects Office and Windows. All Windows versions other than Windows 7 and Windows Server 2008 R2 are affected. Office versions XP, 2003, and 2007 on Windows are affected, but not Office 2010 or Mac versions. The vulnerability comes by way of a malicious font on a Web page or document that supports embedded OpenType fonts. Microsoft rates consistent exploit code of the vulnerability as unlikely.

A final issue affects Microsoft Outlook. Outlook versions 2002, 2003, and 2007 (not 2010) are vulnerable to compromise by a malicious e-mail message when connected to an Exchange Server in Online mode. Outlook 2002 connects in Online mode by default and is therefore rated Critical on this bug, but 2003 and 2007 connect by default in Cached Exchange mode and are not vulnerable in that configuration. Furthermore, Microsoft said that consistent exploit code of the vulnerability is unlikely.

There are also five vulnerabilities rated “important”:

* MS10-065: Vulnerabilities in Microsoft Internet Information Services (IIS) Could Allow Remote Code Execution—All versions of Windows are affected by at least one of three separate vulnerabilities in IIS (Internet Information Services). The only one that is capable of remote code execution is a request header buffer overflow on servers with FastCGI turned on; this error affects only Windows 7 and Windows Server 2008 R2. Most systems are only subject to denial of service. In any event, Microsoft said that functioning exploit code for this vulnerability is unlikely.
* MS10-066: Vulnerability in Remote Procedure Call Could Allow Remote Code Execution—A user who connects by RPC to a malicious server could be compromised and remote code executed on his system. Only Windows XP and 2003 are affected.
* MS10-067: Vulnerability in WordPad Text Converters Could Allow Remote Code Execution—Wordpad on Windows XP and Windows Server 2003 is vulnerable to remote code execution if the user opens a malicious document file.
* MS10-068: Vulnerability in Local Security Authority Subsystem Service Could Allow Elevation of Privilege—The LSASS service in almost all versions of Windows is vulnerable to compromise through malicious LDAP messages.
* MS10-069: Vulnerability in Windows Client/Server Runtime Subsystem Could Allow Elevation of Privilege—Windows XP and Windows Server 2003 are vulnerable to compromise through memory assignment errors in the CSRSS.

There are also the usual updates to the Malicious Software Removal Tool and Windows Mail Junk Filter. Another update (KB2398632) is a regression fix, addressing an as-yet unspecified problem in Windows 7 and Windows Server 2008 R2 introduced last month by MS10-053.

Finally, another update (KB2141007), which is specified as “non-security” but sure seems security-related to me, “strengthen[s] authentication credentials in specific scenarios.” This last fix will apply to Windows Server 2008, Windows Vista, Windows Server 2003, and Windows XP.

Windows 7

What Ever Happened to Windows Phone 7?

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Earlier this year, Microsoft® announced Windows® Phone 7 (initially called Windows Phone 7 Series), which will become its next offering in the mobile operating system market. In conjunction with the announcement, Amadeus Consulting also announced that we are offering preliminary development of custom applications for Windows Phone 7 so that companies can have applications ready for the launch of the first Windows Phone 7 phones, set to debut later this year.

Since that initial announcement we have seen a lot of interest in custom development for Windows Phone 7 apps, and have had many companies interested in building on the hype that will accompany the initial launch of the first Windows Phone devices.

To help companies interested in a mobile application for future Windows Phone 7 devices, but who are unsure where to start, we have compiled some of the major features of Windows Phone 7, and why they matter. Specifically, this article covers:


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· What makes Windows Phone 7 unique as an operating system
· Why Windows Phone 7 appeals to business users
· Silverlight, XNA and other interactive technologies in Windows Phone 7
· What to expect from the hardware (the actual phones)
· Some insights into the Windows Phone 7 App market
· Finding a developer to make the app for you

Also, for those interested in having an application ready on launch day of some of the most anticipated phones yet, there is still time to order a fully custom Windows Phone 7 app for your corporation, business, startup or entrepreneurial venture. Contact us today and let’s get things started before time runs out.

Moving Past Windows Mobile
Windows Phone 7 picks up where Windows Mobile 6.5 left off, but it makes a huge leap forward making the platform very competitive with Apple’s® iOS 4 (Formerly iPhone® OS), and Google’s™ Android™ OS, in terms of features and capability.

In fact, even describing Windows Phone 7 as a “huge leap forward” from Windows Mobile is an understatement. Microsoft has taken a ground-up approach to redesigning its mobile operating system and has improved every aspect of the operating system in a remarkably positive way. They clearly have put a lot of thought, effort and testing into designing a product that is easy and intuitive to use, without skimping on power and capability.

The user interface on Windows Phone 7 is also distinct from Apple’s iOS 4 and Google Android™, which gets rid of the traditional icon view and replaces it with larger blocks and “hubs” that many users say they prefer because of its simplicity and ease of navigation.

Before we jump into some of the specific details, some quick benefits of Windows Phone 7 include:
· Complete Microsoft Office® Integration, including Outlook®, Excel®, Word®, Powerpoint®, Calendar, and more
· Massive Industry Support, including hardware commitments from Dell, Garmin-Asus, HTC, HP, LG, Samsung, Sony Ericsson, and Toshiba, and commitments from carriers such as AT&T, Deutsche Telekom AG, Orange, SFR, Sprint, Telecom Italia, Telef?nica, Telstra, T-Mobile USA, Verizon Wireless and Vodafone
· Support for Silverlight® and XNA® for high quality game development, as well as quick portability of applications across platforms.
· Support for 3rd party advertisers and ad integration into applications, including ads in Silverlight®
· Emphasis on business productivity, gaming, and community building. A perfect environment for app developers

Unprecedented Business Integration
Windows Phone 7 focuses on is business users. According to Microsoft, 90% of the target customers for Windows Phone use their Smartphone for business purposes, and 61% use their phones equally or slightly more for business than personal use.

As a result, Windows Phone 7 combines familiar tools such as PowerPoint®, OneNote®, Word®, Excel® and SharePoint® into a single integrated experience via the Office® hub. It also integrates rich email, calendar, and contacts, as well as allows businesses to utilize existing IT investments like Exchange and Exchange ActiveSync® to support Windows Phone access to enterprise assets such as corporate email.

In addition to deep integration of Microsoft Office, Windows Phone 7 provides advanced security options, including support for secure data transmission through 128 or 256 bit SSL encryption.

Gaming and Interactivity
Although it appears that the phones will be marketed primarily towards business customers, game developers for Windows Phone 7 will also have a huge advantage with the platforms support of XNA, which is the development system used for gaming on the Zune HD® and Xbox 360®.

Another big feature of the Windows Phone 7 is its full compatibility with Silverlight. Silverlight provides interactive capabilities similar to Adobe® Flash®, and can be run across a multitude of devices and platforms. Microsoft boasts that Silverlight developers will have an incredibly easy time porting their existing applications to the new platform, although there will be some tweaking necessary to comply with the look and feel of the phone UI.

Microsoft has also expressed its intention to provide Silverlight support on the Xbox 360 and Zune HD, which means that developers will eventually be able to bring the same app to the Web, PC, Personal Music Player (PMP), Console and phone with relatively little pain.

Hardware Capabilities
Microsoft has also been flexing its muscle to create minimum standards for the new Windows Phone 7 Phones, which are being manufactured independently. These standards are intended to ensure that applications are as compatible as possible across platforms, rather than requiring different versions of applications for each platform, or limiting features on applications in order to increase compatibility on different devices. These minimum standards include:

· At first, only large 800 x 480 (WVGA) touchscreens will be permitted, which means that applications should have little trouble with being visually compatible across different phones – a problem with Android phones which often have different sized displays which creates UI problems.
· Five specific hardware buttons are required: Start, back, search (which integrates with Bing services where appropriate), camera button, and power. Some devices might have more, but these are the baseline.

Microsoft has not yet announced a specific release date for Windows Phone 7 phones, however it is rumored that LG may have phones ready as early as September, with other developers ready by October or November of this year. In addition to LG, many other developers have been confirmed to be working on Windows phones, including Dell, Garmin-Asus, HTC, HP, Samsung, Sony Ericsson, and Toshiba. Motorola, which has developed many other mobile and portable devices for Windows Mobile, and Windows Embedded systems, has not yet confirmed that it is developing Windows Phone 7 devices, even though many rumors and reports indicate otherwise.

App Development
As both a positive and negative, development for Windows Phone 7 is substantially different than development was for Windows Mobile.

Windows Phone 7 uses technologies, such as XNA and Silverlight, which are less familiar to most do-it-yourself app developers. This means that there will likely be a smaller number of applications for Windows Phone 7, than for Android™ and iPhone®, but the applications that are available will tend to be much higher quality, since they will be done primarily by experienced developers.

App development also benefits from unique cross-platform integration. This means that with very little additional investment, a mobile application could be transformed into a web app, a program on a PC, an app on the Zune HD (essentially the equivalent of the iPod Touch), and eventually an app on the Xbox 360.

This means that with almost the same investment, an app can potentially return 5x the value as an app on other platforms, which are much more device-limited. Of course, this will be substantially affected by the actual adoption rate of Windows Phone 7 phones, but it nevertheless benefits from the massive player base of Xbox users, being compatible with PCs and the fact that it is usable as a rich Internet application.

As a note on the overall mobile market, Windows Mobile still maintains 19% of the smart phone user base, as of Q1 2010, according to The Nielsen Company. This compares to Android’s 9% share, and Apple iPhone’s 28% share. Although at the time, RIM Blackberry still held the largest share with 35% of the total smart phone market. It will be interesting to see how these numbers change by next year, once the iPhone, Android and Windows Phone 7 operating systems are all in full competition together, added in with new editions of Blackberry and whatever HP and Palm end up throwing into the pile as well.

In either case, this is a unique time for marketers and developers to build and launch applications in conjunction with the initial unveiling of one of the biggest operating systems in the mobile smart phone market.

Also of note is that every major US carrier has made commitments to carry Windows Phone 7 phones. This is a major boon to app developers, since the potential user base for the apps will not be limited by the “population” of an individual carrier. This is different from the iPhone, for example, which is limited to only AT&T’s subscribers.

Amadeus Consulting – an Optimal Choice for Custom App Development
Amadeus Consulting is a custom software development company. This means that people hire us to create software and technology solutions that fit their needs, vision and budget. In the past few years we have developed dozens of mobile applications for all types of clients, from movie production companies to banks, restaurants and independent entrepreneurs.

Amadeus Consulting started in 1994, specializing in commercial websites, and quickly expanded into rich Internet applications, database solutions, and many different areas of software technology. In fact, in 1997 we started developing custom mobile applications for the very first version of Windows CE, and in 2000 we developed the first paid online game for Microsoft Game Zone.

In the time since, we have grown and expanded into a full service custom software company, fully capable and gold certified in Microsoft Technologies. We’ve also earned ourselves a collection of awards, certifications and recognitions, and regularly work with some of the world’s largest and smallest businesses.

In other words, we have the experience, efficiency, and capacity to create complex mobile applications that can help you reach your business objectives. This may include integrating your application into current business systems, providing location-based solutions, or connecting directly with your customers. Our services even extend to helping market and provide visibility for your application so it does not get lost in the app store. We also encourage you to visit our site and view our client success stories page to see how we have helped others create custom mobile applications for businesses on the iPhone, iPad and Android platforms.

We are always open to new clients and would love to help your business get the jump on Windows Phone 7, so that you can be there on the launch day of one of the most anticipated phones yet. Contact our business development team and start your Windows Phone 7 development today.