Windows 8 Wish List of Features and Functions

Windows 8 Wish List of Features and Functions
Use Roles in Windows 8
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When installing Windows Server, the base operating system is installed first and then an administrator can select the “role” the server will play. For example, an admin can choose the Web role, which installs features such as the Internet Information Services (IIS) Web server, or the Hyper-V role, which installs Microsoft’s hypervisor. Multiple roles can be installed on a server.

The client OS should have roles too, writes Cherry, because they make “installation fast and easy and reduce the OS surface area, which can reduce security threats and maintenance such as patching.”

Implementing roles into the client OS should be easy given its high-degree of componentization, writes Cherry, adding that possible client OS roles could be e-mail and Web browsing, student, business desktop, business mobile and gamer.

“An interesting side effect of adding roles might be faster start-up times,” writes Cherry. “If a person had a small netbook, and only installed the e-mail and Web browsing role, the OS might be able to start faster, because it only has to load the components for that role, and it doesn’t have to install other components for features that are not needed.”

Integrate Windows Phone 7 UI

The user interface for Windows Phone 7, internally called “Metro,” incorporates capacitive touch screens and a new feature called “Tiles” that work as visual shortcuts for an application or its content. Users can pin any Tile they want to the phone’s Start page.

Incorporating the “Metro” Shell into Windows 8 would be extra work for IT (organizations don’t want to retrain users for UI changes), but would help tie future versions of Windows Phone 7 and Windows together, writes Cherry. Users could then choose between the Windows Phone 7 “Metro” interface and the classic Windows 8 desktop interface.

The Metro shell would also “begin the process of making the Windows client more viable as a tablet with a UI that can better handle touch rather than relying on a mouse or a stylus for navigation,” writes Cherry.

Meaningful Error Messages

Windows error messages are often cryptic, showing hexadecimal error code such as 0xe0000100. In Windows 8, Cherry calls for error messages that make sense to the common user.

“You end up having to put code in a search engine to find out what the problem is,” says Cherry.

“If you can’t explain in an error message what went wrong and clearly indicate what to do about it, then you shouldn’t have an error message.”

More Powerful Power Management

Faster start-up times for Windows are on nearly everyone’s wish list, and Windows 8 is no exception. It also “needs to sleep, hibernate and wake up quickly and reliably, writes Cherry.

Cherry defines “start-up time” as the time between turning on the power to a machine that was stopped until you actually start performing useful work.

“On my Dell Precision T3400 with Windows 7 64-bit & after pushing the power button it is eight seconds until the BIOS has started and Windows 7 begins to load,” writes Cherry.

“At approximately the 15-second mark the ‘Starting Windows’ message and animation starts. At the 54-second mark, the Windows logon appears, and after logging on there is a 41-second period where all I can really do is watch the ‘donut’ cursor. After one minute and 50 seconds Outlook can be started, and mail can be sent and received with an Exchange server at the two minute 23 second mark. It takes 2.5 minutes to start Windows 7.”
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Cherry calls for more speed and accuses Microsoft of trying to convince users that continually “hibernating” their system is the answer to faster start-up. This is an illusion, he writes, and warns that “hibernate” has its own set of problems such as occasionally preventing network cards from resuming correctly.

Microsoft Vista paved the way for secure Windows

Microsoft: Vista paved the way for secure Windows
Despite being widely derided (even by Microsoft executives), the Vista OS was instrumental in finally bringing to the world a secure version of Windows, at least if a presentation by a Microsoft security expert at the Usenix Security Symposium, being held this week in Washington, D.C, is any indication.

And it was the most widely hated feature of Vista — User Access Control (UAC) — that can take the credit.
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It was all the users complaining about the annoying UAC pop-up boxes that finally spurred many application developers to rewrite their programs, explained Crispin Cowan, a Microsoft senior program manager for the Windows core security team.

These programs were rewritten so that they did not require full administrative privileges to run, which, in turn, cut down on the UAC boxes and allowed users to slowly grow more comfortable running in more limited, but safer, user modes.

“The purpose of UAC was to move applications away from using administrative privileges. Its job was to spank programs that used administrator that don’t need to,” Cowan said.

UAC, in effect, caused a “massive decimation of the population of ill-behaved [Windows] programs,” he said. “The number of programs asking for admin rights dropped precipitously.”

Cowan’s talk was an extended argument on why Windows 7 is as secure as Unix variants such as Linux. And this security parity came about, in his view, in large part thanks to the fact that Windows Vista was the first desktop version of Windows to not, by default, give each user account full administrative privileges.

Windows’ reputation for lousy security has been fully deserved, Cowan admitted. Even today, the most widely used version of Windows is Windows XP, which was built in 2001, and lacks most of the security provisions needed for today’s environments (though Service Pack 2 added a lot of security features, he said).

Early versions of the Windows OS stressed usability over security, as well as interoperability among different programs, Cowan said. As a result, Windows allowed every user to have full control over the machine, in effect giving each user account full administrative control over a machine.

“If you are running as administrator, security is fairly hopeless,” he said. Unfettered administrative rights is what allowed malware and viruses to take control of computers.

Beginning in 2002, however, Microsoft MCTS Training started making security an essential part of software development. As a result, the then next version of Windows, Vista, featured a total separation between what a user can do on a machine and what an administrator can do, a separation that has always been enforced on Unix distributions.

This separation, enforced by UAC, limits the damage that a user can do to a machine.

UAC could be seen as the Windows equivalent to the Unix sudo command, Cowan explained. Sudo allows a user to execute privilege tasks only after supplying an administrator, or root, password. Some Linux distributions, such as Ubuntu, do away, at least out of the box, with root accounts altogether, relying entirely on sudo. Many users chafed at using UAC, however. Every time a program would require full administrative rights to run, a UAC box would pop up on the screen, asking the user for permission.
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The annoyance of UAC actually proved to be beneficial over the long run, Cowan explained, because it reduced the number of applications that required administrative rights.

In many cases, programs did not need administrative permissions at all. Many Windows programs were designed to write their configuration data to the system registry, when it could as just as easily be stored in user folders.

Over time, application developers got the message from all the user complaints. Using anonymous telemetry data, Microsoft estimated that the number of Windows applications that required user access dropped from approximately 900,000 to 180,000.

While Vista got the bad reputation for user-hostility, Windows 7 made UAC more user friendly without relaxing the strict divide between user and administrator. This OS offered auto-elevation, in which a limited number of Microsoft MCITP Certification pre-approved programs could get administrative access without the annoying user prompts. It offers a sliding UAC scale, so users can pick the level of restriction for their applications. Windows 7 also established virtual accounts so individual applications could get their own user accounts, Cowan said.

After the talk, one audience member said he agreed that UAC probably did encourage application vendors to rewrite their programs, but wondered if that was really Microsoft’s goal in the first place, given the amount of user dissatisfaction it caused. Cowan himself admitted, when discussing browser security, that “Prompts are not purely evil. Prompts in which the answer is almost always ‘yes’ are evil.”

UAC was one of a number of features that, Cowan said, brought Windows to security parity with Unix. The other features include a built-in firewall and the signing of 64-bit kernel drivers. In some cases, he argued, Windows now has security features that aren’t even found in most Unix distributions, such as network access protection, memory address randomization, and data execution prevention.

“Unix had a very large security lead. Since then, Microsoft has closed the gap on every front and in some cases exceeded Unix security,” Cowan said.

Stupid data center tricks Part II

Stupid data center tricks Part II
One day, Bowers had taken some personal time and was out for a jog when his iPhone rang — the switch in the school of medicine’s server room was overloaded, causing denials to every service it hosted.

“The green lights go on and off when packets pass through,” he explained. “It had ramped up until the lights were more on than off.”

Bowers quickly began troubleshooting over the phone. He was able to determine that nothing on the school of medicine’s network had changed. Then he remembered that purple cable. He told his co-worker on the phone to unplug it, and activity on the switch went back to normal. Then he had his co-worker plug it back in and the switch overloaded again, proving that the problem was at the other end of the purple cable — in the university hospital building.

It turned out that an IT staffer who was normally based out of a satellite location came to the university hospital’s IT room to work on a project and needed extra connectivity. He inadvertently created a loop by plugging two network cables from the university switch into a hub he had added to the network so he could attach additional devices.

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“So it kept trying to send data around in a circle, over and over,” says Bowers, which in turn caused the switch in the school of medicine building to overload.

Bowers says the network was cobbled together like that when he began working at the university, so he inherited the setup — which a better approach to network planning and design would have no doubt flagged as problematic. But at least now the IT department knows one scenario to avoid going forward: Jury-rigged cabling and traveling techies can be a bad mix Microsoft MCTS Training.

“We didn’t do an official lessons learned [exercise] after this, it was just more of a ‘don’t do that again,'” says Bowers. However, this event, combined with another incident where a user unwittingly established a rogue wireless access point on the school of medicine’s network and overloaded the switch, has convinced Bowers of one thing: “I hold to the concept that human errors account for more problems than technical errors,” he says.
Save $35, lose all your data

More often than not, data center mishaps are caused, directly or indirectly, by employers’ attempts to save money. In this case, it was all about saving $35 on a backup tape.

In 1999, Charles Barber worked as technical support manager at a health-instrument company (one that no longer exists) that made stand-alone, server-based equipment that connected to treadmills to collect the data resulting from patient stress tests. One of the company’s customers was a small medical practice in St. Louis where the administrative assistant also served as the IT person Microsoft MCITP Certification.

“She was pretty competent” — but not a trained IT professional, says Barber.

One Friday evening, she heard strange noises coming from the equipment’s server and realized that the hard drive had failed. That Saturday she purchased a new hard drive, installed it and reloaded Microsoft’s Windows Server and SQL Server, since she had saved the discs and documentation. Barber had provided written instructions for her on how to configure the server, in case such a thing ever happened, and the assistant did so successfully. (“I’ve had field engineers call me to get help with these things,” says Barber, but this woman managed it on her own.)

Stupid data center tricks

Stupid data center tricks
A university network brought to its knees when someone inadvertently plugged two network cables into the wrong hub. An employee injured after an ill-timed entry into a data center. Overheated systems shut down after a worker changes a data center thermostat setting from Fahrenheit to Celsius.

What users hate about IT pros

Stupid data center tricks. D’oh!

These are just a few of the data center disasters that have been caused not by technological malfunctions or natural catastrophes, but by human error.

According to the Uptime Institute, a New York-based research and consulting organization that focuses on data-center performance, human error causes roughly 70% of the problems that plague data centers today. The group analyzed 4,500 data-center incidents, including 400 full downtime events, says Julian Kudritzki, a vice president at the Uptime Institute, which recently published a set of guidelines for operational sustainability of data centers.

“I’m not surprised,” Kudritzki says of the findings. “The management of operations is your greatest vulnerability, but also is a significant opportunity to avoid downtime. The good news is people can be retrained.”

Whether it’s due to neglect, insufficient training, end-user interference, tight purse strings or simple mistakes, human error is unavoidable. And these days, thanks to the ever-increasing complexity of IT systems — and the related problem of increasingly overworked data center staffers — even the mishaps that can be avoided often aren’t, says Charles King, an analyst at Pund-IT Inc.
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Has user error ever taken down your data center? Share the gory details.

“Whenever you mix high levels of complexity and overwork, the results are typically ugly,” says King. And as companies become more reliant on technology to achieve their business goals, those mistakes become more critical and more costly.

Wrong worker, wrong cable

Take the example of the university data center switch that overloaded because an IT worker mistakenly plugged two network cables into a downstream hub. That happened about four years ago at the Indiana University School of Medicine in Indianapolis, according to Jeramy Jay Bowers, a security analyst at the school Microsoft MCTS Training, and MCITP Certification.

The problem arose out of less-than-optimal network design, says Bowers, who worked at the school as a system engineer at the time of the incident. The IT department for the school of medicine was split into two locations, with one room in the school of medicine building and another room at the neighboring university hospital — not an ideal setup to begin with, says Bowers.

The department had run fiber — a purple cable, to be exact — from a switch in the first building to the second, running it up through the ceiling, through a set of doors and across to the hospital’s administrative wing next door. That cable attached to a 12-port switch that sat in the hospital building’s IT room, and staffers could easily disconnect from the school of medicine network and connect to the hospital network through a jack in the wall, Bowers explains.

Mcse Boot Camp

Mcse Boot Camp
The transition of computers from cutting edge technology to everyday business functions led to the need for qualified systems engineers. As a result, the need for a certification system was required to differentiate between systems engineers who claimed their expertise in managing systems and those who were actually qualified to do so. Microsoft felt this need and developed a certification system that tested an individual about Microsoft platforms and servers.

MCTS Training certification is incredibly important in the computing field, especially for those individuals who want to excel technologically as well as financially. The MCSE certification helps individuals prove that they are expert in this platform. The individual is able to implement and design the infrastructure required in the two available streams, Windows 2000 and Windows server 2003 and so they will have to give different sets of examinations for them.

Individuals planning to secure training in IT will have to go through MCSE boot camp. The MCSE boot camp provides an intensive training that helps students to get trained, pass the examination and handle any kind of work efficiently in any company. The concept of MCSE boot camp has earned its name for its intensity and not for any disciplined military approach.

Most MCSE boot camps last for two weeks. The cost of the boot camp is rather higher, especially when they include air transportation, lodging and meals. In most of the cases, employers pay for the cost of the camp.

During the boot camp, students take up seven certification examinations and work directed by instructors towards preparation for each examination. Every instructor is experienced in all Microsoft platforms and so students need not worry. Also, there are practical guides using up to date hardware and software. MCSE boot camps always have a twenty four hour lab access to the students.

The advantage of training under a boot camp is the success associated with it. Generally, there are guaranteed success assurances. However, if there are some failures, the instructors identify and correct any mistakes responsibly and facilitate re-examination of the failures at a reduced rate.

Individual attention is the key to a successful completion of the test and so many Microsoft MCITP Certification, MCSE boot camps have small classes and therefore a high instructor to student ratio.

Pass Mcse 70-290 Exam Easily MCSE 2003 70-290 Certification

Pass Mcse 70-290 Exam Easily MCSE 2003 70-290 Certification

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According to our survey, over 85% of the candidates acknowledge that they have spent needless time and money before finding the most suitable solution to pass the 70-290 exams. It doesn’t matter if you are just starting out and looking for the most suitable way to get certified, or a skilled technician looking for the most efficient way to get certified, we have the right solution for you Microsoft MCTS Training.

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Why MCSE 2003

MCSE 2003 70-290 Certifications are among the most specialized certifications available today. The MCSE 2003 70-290 Certification give you industry recognition for your expertise for business solutions based on the Microsoft Windows? 2003 platform and Microsoft 2003 server software. Implementation responsibilities include installing, configuring, and troubleshooting network systems. The MCSE 2003 credential is one of the most

widely recognized technical certifications in the industry, a credential in high demand. By earning the premier MCSE credential, individuals are demonstrating that they have the skills necessary to lead organizations in the successful design, implementation, and administration of the most advanced Microsoft Windows platform and Microsoft server products Microsoft MCITP Certification.

MCSE 2003 Certification Requirement:

1. Core exams (six exams required)

• Four networking system exams: (four exams required)

Exam 70-290: Managing and Maintaining a Windows Server 2003 Environment.

Exam 70-291: Implementing, Managing, and Maintaining a Microsoft Windows Server 2003 Network Infrastructure.

Exam 70-293: Planning and Maintaining a Windows Server 2003 Network Infrastructure.

Exam 70-294: Planning, Implementing, and Maintaining a Windows Server 2003 Active Directory Infrastructure.

• One client operating system exam: (one exam required)

Exam 70-620: TS: Microsoft Windows Vista, Configuring.

Exam 70-270: Installing, Configuring, and Administering Microsoft Windows XP Professional.

Exam 70-210: Installing, Configuring, and Administering Microsoft Windows 2000 Professional.

• One design exam:

Exam 70-297: Designing a Windows Server 2003 Active Directory and Network Infrastructure.

Exam 70-298: Designing Security for a Windows Server 2003 Network.

2. Elective exams (one exam required)

Exam 70-089: Designing, Implementing, and Managing a Microsoft Systems Management Server 2003 Infrastructure.

Exam 70-227: Installing, Configuring, and Administering Microsoft Internet Security and Acceleration (ISA) Server 2000, Enterprise Edition.

Exam 70-228: Installing, Configuring, and Administering Microsoft SQL Server 2000 Enterprise Edition.

Exam 70-229: Designing and Implementing Databases with Microsoft SQL Server 2000 Enterprise Edition.

Exam 70-235: TS: Developing Business Process and Integration Solutions Using BizTalk Server.

Exam 70-236: TS: Microsoft Exchange Server 2007, Configuring.

Exam 70-262: TS: Microsoft Office Live Communications Server 2005 – Implementing, Managing, and Troubleshooting.

Exam 70-281: Planning, Deploying, and Managing an Enterprise Project Management Solution.

Exam 70-282: Designing, Deploying, and Managing a Network Solution for a Small- and Medium-Sized Business.

Exam 70-284: Implementing and Managing Microsoft Exchange Server 2003.

Exam 70-285: Designing a Microsoft Exchange Server 2003 Organization.

Exam 70-297: Designing a Microsoft Windows Server 2003 Active Directory and Network Infrastructure.

Exam 70-298: Designing Security for a Microsoft Windows Server 2003 Network.

Exam 70-299: Implementing and Administering Security in a Microsoft Windows Server 2003 Network.

Exam 70–301: Managing, Organizing, and Delivering IT Projects by Using Microsoft Solutions Framework 3.0.

Exam 70–350: Implementing Microsoft Internet Security and Acceleration (ISA) Server 2004.

Exam 70–431: TS: Microsoft SQL Server 2005 – Implementation and Maintenance.

Exam 70-445: Microsoft SQL Server 2005 Business Intelligence – Implementation and Maintenance.

Exam 70-500: TS: Microsoft Windows Mobile Designing, Implementing, and Managing.

Exam 70-501: TS: Microsoft Windows Server 2003 Hosted Environments, Configuring, and Managing.

Exam 70-620: TS: Microsoft Windows Vista, Configuring.

Exam 70-624: TS: Deploying and Maintaining Windows Vista Client and 2007 Microsoft Office System Desktops.

Exam 70-630: TS: Microsoft Office SharePoint Server 2007, Configuring.

Exam 70-631: TS: Configuring Microsoft Windows SharePoint Services 3.0.

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What Are Requirements of Possessing and Using the MCSE Exam Vouchers

What Are Requirements of Possessing and Using the MCTS Exam Vouchers

MCTS Training exam vouchers are number tickets, which provide a discount or free passing the exams during a certain term. Vouchers can be both in electronic (only the number) or in paper form. The only way to get them is through the authorized centres of testing, which are VUE and Prometric. Vouchers can also be used in advertising actions as a prize. The other option is to get such vouchers before the increase of the exams prices.

The VUE centres of testing offer services on the organization of exams to the sponsor companies, such as Cisco, Ericsson and others. The full list of the exams given by system VUE can be found at this address: https:://www.vue.com. System VUE supports the control centre of data including a database of candidates and examination questions. Within 3-5 minutes after the order of exam, the individual set of questions for the given order is sent on the Internet in the authorized centre of testing. After passing the testing, results of the examination are sent back to the control centre of data VUE, and from there – to the sponsor company or MCITP Certification.

The company Prometric is a world famous developer and provider of computer tests on products of leading world manufacturers of the software: Microsoft, Oracle and many others. The full list of the examinations given by the system Prometric can be found in the web site: https:://www.prometric.com. Prometric puts forward worldwide a uniform extensive list of requirements to the opened centres of testing. Some of them are spacious and well-shined classes, special computer equipment, certificated personnel, and strict control for those who pass the exams.

As a rule, any interested person can be registered on exam of the sponsor company, having paid its cost. It is possible to pay for the examination in cash, or showing gotten in advance MCTS exam voucher. The voucher allows you to pass the exam or to receive a discount in any centre of testing VUE or Prometric.

Those who already decide to use CCNA exam vouchers should know some of the requirements about these vouchers. The Voucher for the CCNA exam is ordered from the system of testing Prometric or from the system of testing VUE. Changing of the system of testing is impossible. The voucher can be used in the EMEA region

Cisco and the partners of the company, which are carrying out testing, do not guarantee authenticity of any discounts or codes of advertising actions (like vouchers), received from foreign persons or the organizations. So be careful and follow the advice of Cisco to get vouchers for passing the examinations directly in the centres of testing VUE and Prometric. As a sanction for using of not authorized discounts or advertising codes, the results of the exam can be recognized null and void. Besides, Cisco can eliminate such candidate for life from passing of any further exam and the certificates received earlier can be cancelled. Cisco will not make a replacement of the voucher, when it is recognized as counterfeit or used.

Patricia Stevens owns and operates https:://www.Certkingdom.com MCTS TEST . Use of this article is permitted when bio and link to MCTS Test Exam is included.

Microsoft MCSE Messaging Certification Overview

Microsoft MCSE Messaging Certification Overview
Microsoft MCSE  Messaging (Microsoft Certified Systems Engineer) Certification enables IT professionals to proof extensive skills in planning, deploying, supporting, maintaining, and optimizing IT infrastructures. It includes . Microsoft MCSE Messaging Certification The Microsoft Certified Systems Engineer Certification (Microsoft MCSE Messaging Certification) credential establish that MCSE Messaging certificates holder has the extensive necessary skills to perform a particular job role, such as System administrator or database administrator MCSE Messaging certifications build on the Microsoft Certified Systems Engineer (MCSE Messaging) certifications and MCSE Messaging exam. Therefore, you will earn one or more MCSE Messaging certifications on your way to earning an MCSE Certification.

About Our Services
Generally, people may select to take a MCSE Messaging Training courses and reading the MCSE Messaging braindumps and pass the MCSE Messaging exam. Actually, There is no man selling the real MCSE Messaging dumps of Microsoft and Microsoft is keeping updating the MCSE Messaging Exam, so people can’t pass the MCSE Messaging Exam easily, MCSE Messaging training kits or any MCSE Messaging training is not torward for the real MCSE Messaging exam. In real MCSE Messaging Exam, Microsoft will not test the general work environment because it may be too easy, but it is most importain for us to study, so mcitp Training is not very related with the exam. Our services help the man who have enough experience(or MCSE Messaging Training) but seeking the way to get MCSE Messaging Certified. Or any SME who is willing to get MCSE Messaging Certification to get any Microsoft product discount.

for more info in MCTS Training and MCITP Certification at Certkingdom.com

Microsoft MCSE Study Guide & Questions. Covers Core Exams 70-210, 70-215,70-216 70-298 measures your ability to implement, administer, and troubleshoot Windows 2000 as a operating system in any network environment with emphasis on actual exam Microsoft MCSE Study Guide & Questions. Covers Core Exams 70-210, 70-215, 70-216, 70-217 measures your ability to implement, administer, and troubleshoot Windows 2000 as a operating system in any network environment with emphasis on actual exam questions. Includes Windows 2000 Professional, Server, Active Directory, and Network Infrastructure topics including implementing and conducting administration of resources; implementing,& managing IT operations. exam focuses on the following server roles: file and print, database, messaging, proxy server or firewall, dial-in server, desktop management, and Application server (including Web hosting server). Connectivity needs include connecting individual offices and users at remote locations to the corporate network, and connecting corporate networks to the Internet. Also explains DNS, DHCP, Remote Access, Network Protocols, WINS, and IP Routing. In addition, measures the skills required to manage, monitor, and troubleshoot Network Address Translation (NAT) and Certificate Services. Explains and then tests you on Active Directory, DNS for Active Directory, the components of Active Directory, Active Directory security solutions, as well as change and configuration management. Wheelertech was founded in early 1999, in order to help the flood of students studying for the prestigious MCSE! Since we had also gone through the MCSE study cycle, we knew there were shortfalls in the area of exam materials. The most notable shortfalls were 1) the cost of the materials, and 2) the quality of the materials. So we decided to make good materials at a price students' could afford. Many companies spend a lot of money (thus making you spend lots of money) making their programs really complicated. Not us! We've kept in mind what's important: quality questions and a price that you can afford!.

MCSE Certification offer opportunity for those who are IT professionals to prove their ability on their area.However,people feel hard to pass the MCSE test and have to pay much passion and money on the preparation.Here we offer some good method to you get a 70-298 Exam.

Microsoft vs Mac Redux New Site Reignites Rivalry

Microsoft vs Mac Redux New Site Reignites Rivalry

Just in time for the back-to-school shopping season, tech’s greatest rivalry is back. No, I’m not talking about Apple vs. Google; that’s small potatoes. Long before Google launched its Android assault on Apple and its iPhone, Microsoft MCTS Training and Apple were publicly doing battle for supremacy in the personal computer market. And now, thanks to Microsoft’s latest campaign to mock the Mac, the rivalry has been renewed.

Microsoft this week added a new “PC vs Mac” section to its Web site, which touts the advantages that Windows-based PCs have over Macs. The multi-page site, which highlights the fact that Windows-based PCs can “easily share” Microsoft Office documents and play Blu-ray discs, was launched just days after a new report suggested that Macs have become the computers of choice for incoming college students.
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Forty-seven percent of college students who plan to buy a new laptop planned to buy a Mac, the report, which was published on CNN.com and based on figures from Student Monitor, a research firm that tracks higher education computer purchases. Student Monitor notes that Dell used to be the laptop brand of choice for college students, and says that in the last five years, Dell and Apple have swapped places: “In 2005, 47 percent of students buying laptops chose Dells. In 2010, 47 percent are choosing MacBooks.”

These numbers can’t be making anyone in Redmond happy, and it’s clear they haven’t escaped Microsoft’s notice. The new site clearly touts Windows features designed to appeal to college-aged students, as the first topic in its itemized list of the PC’s advantages is “Having Fun.”

“When it’s time to enjoy movies, games, and HDTV from anywhere in your home, PCs are ready to play,” the new site reads. “There are some things you simply can’t do out of the box with a Mac, like watch, pause, rewind, and record TV like a DVR.” This section of the site also highlights the fact that “most of the world’s most popular computer games aren’t available for Macs.”

The site then goes on to tout the simplicity of the PC, noting that they “just work.” (Hey, that sounds familiar.) Only then does the site go on to talk about the “working” capabilities of the PC, highlighting its ability to easily share Office documents and give presentations. “If most of the computers in your office or school run Windows, you may find it harder to get things done with a Mac,” the site notes.

Microsoft’s latest attack on Apple isn’t as high profile as some of the earlier salvos in this bitter rivalry. A Web site alone (there’s no word on whether Microsoft plans to expand this campaign to print or TV spots) isn’t going to gain the attention of Apple’s “switchers” ad campaign, or its classic (but recently pulled) “I’m a Mac” ads. Nor is this site going to gain the attention of Microsoft’s “laptop hunters” ads.

But maybe it doesn’t need to: Windows 7 is, after all, the fastest-selling operating system in history, so Microsoft MCITP Certification clearly is doing something right. Still, it’s clear that Microsoft isn’t willing to sit back and watch Apple gain any ground. That rivalry has always been fun to watch and I, for one, am glad it’s back. Here’s hoping this site is just the first strike of many to come.

Microsoft vs Mac Redux New Site Reignites Rivalry

Microsoft vs Mac Redux New Site Reignites Rivalry

Just in time for the back-to-school shopping season, tech’s greatest rivalry is back. No, I’m not talking about Apple vs. Google; that’s small potatoes. Long before Google launched its Android assault on Apple and its iPhone, Microsoft MCTS Training and Apple were publicly doing battle for supremacy in the personal computer market. And now, thanks to Microsoft’s latest campaign to mock the Mac, the rivalry has been renewed.

Microsoft this week added a new “PC vs Mac” section to its Web site, which touts the advantages that Windows-based PCs have over Macs. The multi-page site, which highlights the fact that Windows-based PCs can “easily share” Microsoft Office documents and play Blu-ray discs, was launched just days after a new report suggested that Macs have become the computers of choice for incoming college students.
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Forty-seven percent of college students who plan to buy a new laptop planned to buy a Mac, the report, which was published on CNN.com and based on figures from Student Monitor, a research firm that tracks higher education computer purchases. Student Monitor notes that Dell used to be the laptop brand of choice for college students, and says that in the last five years, Dell and Apple have swapped places: “In 2005, 47 percent of students buying laptops chose Dells. In 2010, 47 percent are choosing MacBooks.”

These numbers can’t be making anyone in Redmond happy, and it’s clear they haven’t escaped Microsoft’s notice. The new site clearly touts Windows features designed to appeal to college-aged students, as the first topic in its itemized list of the PC’s advantages is “Having Fun.”

“When it’s time to enjoy movies, games, and HDTV from anywhere in your home, PCs are ready to play,” the new site reads. “There are some things you simply can’t do out of the box with a Mac, like watch, pause, rewind, and record TV like a DVR.” This section of the site also highlights the fact that “most of the world’s most popular computer games aren’t available for Macs.”

The site then goes on to tout the simplicity of the PC, noting that they “just work.” (Hey, that sounds familiar.) Only then does the site go on to talk about the “working” capabilities of the PC, highlighting its ability to easily share Office documents and give presentations. “If most of the computers in your office or school run Windows, you may find it harder to get things done with a Mac,” the site notes.

Microsoft’s latest attack on Apple isn’t as high profile as some of the earlier salvos in this bitter rivalry. A Web site alone (there’s no word on whether Microsoft plans to expand this campaign to print or TV spots) isn’t going to gain the attention of Apple’s “switchers” ad campaign, or its classic (but recently pulled) “I’m a Mac” ads. Nor is this site going to gain the attention of Microsoft’s “laptop hunters” ads.

But maybe it doesn’t need to: Windows 7 is, after all, the fastest-selling operating system in history, so Microsoft MCITP Certification clearly is doing something right. Still, it’s clear that Microsoft isn’t willing to sit back and watch Apple gain any ground. That rivalry has always been fun to watch and I, for one, am glad it’s back. Here’s hoping this site is just the first strike of many to come.