IT Buyers Starting to Look a Lot Like Consumer Shoppers
IT Buyers Starting to Look a Lot Like Consumer Shoppers During the dot-com boom many years ago, the then-called “New Economy” magazines boasted thick, 100-page folios chock-full of ads. At the Industry Standard, for example, there was a waiting list to buy advertising space. Magazine salespeople weren’t really selling at all; they were merely well-paid […]